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UK, France Start Movement To Keep Ad Images Real(er)
UK, France Start Movement To Keep Ad Images Real(er)
One bill would require warning labels on retouched photos. Violators could face fines of 37,500 euros, or almost $55,000, or up to 50 percent of the cost of an advertisement. picked by cb__ 2 months ago
tags Photoshop ad advertisement fine digital alter
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20
 proverb
2 months ago
I photoshop therefore I do not live in a real world.
quote #2
26
 DerAlt
2 months ago
Amazing.

Do they think retouching was just invented?
Retouching has always been done on models.
quote #3
31
 gammerus
2 months ago
« DerAlt : Amazing.

Do they think retouching was just invented?
Retouching has always been done on models.
Yes, but not to the level it is now. I've looked at magazines as new as 1988, and even then you could actually see the pores and imperfections in the models. They were still beautiful, but they weren't perfect.
quote #4
15
 tgkprog
2 months ago
a icon-water mark on one corner would be great
quote #5
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33
 chinook
2 months ago
But I love looking through magazines and spotting and laughing at the photoshop blunders.

That woman is missing a foot! Why is the wall behind the woman bent in the same shape as her impossibly tiny waist? 7 fingers, really?!?!
quote #6
8
 Aluna
2 months ago
I wholly support this. It's lamentable how many people, not only young women, who do not realize that the images they see are physiologically impossible and any attempt to hold a real human body to those standards would be laughable.
quote #7
26
 DerAlt
2 months ago
« gammerus : Yes, but not to the level it is now. I've looked at magazines as new as 1988, and even then you could actually see the pores and imperfections in the models. They were still beautiful, but they weren't perfect.
Not necessartily true.

I was involved in conventional retouching for 40 years prior to PhotoShop type software. Not everything was retouched to the extent that evidence of pores were removed. It really depended on the eventual use of the image, the clients budget and the artistic measure of the art director/editor/client.

Just about anything that can be done in PhotoShop today was done years ago as well. Most of the composite type changes were darkroom masking efforts combined with hand retouching.

I will say that the advent of digital imaging tools has led to many images being over retouched.
quote #8
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